CORALIA OFFICIALLY LAUNCHED
Addoha group invests in the mid-range housing market with the creation of a new brand: Coralia.
Coralia will be officially launched on April 3, 2015 proposing many projects in the different cities of the Kingdom: La Perle de Sidi Rahal, Les Résidences de l’Atlantique in Dar Bouaaza, Les Perles de Marrakech, Islane Agadir, Tanger Beach and La Perle de Cabo.
In 2014, the first phase of tests and adjustments, successfully completed, allowed the group to have an idea on the evolution of the brand in the market. The creation of Coralia is thus part of a progressive commercial development, complementing the other products of the Addoha group. These new programs will help meet a growing demand for the mid-range market by the country’s middle classes.
After the launch of the brand, more developments are expected to follow in the coming months, especially the opening of several showrooms and the organization of open days for the general public.